Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.



Posts: 217
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When wouldn't a B2B Marketer use legitimate interest?

There's a lot of discussion about legitimate interest with the impending arrival of GDPR. I'm beginning to get a bit frustrated, because...

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The grey line between opinion and fact

A really interesting perspective on how research such as Gartner's MQ reports needs to be taken into context rather than a recommendation...

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Is there anything new about personalisation in B2B marketing?

The importance of 'relevance' and 'personalisation' within any form of marketing - whether B2B or B2C - cannot be underestimated. Be it...

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Long live the independent agency

I really enjoyed Dan's article in Campaign and the passion that comes through about the work they do.

There are many reasons I have spent...

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