Insights

/Insights

Contributors

About

Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

Contact

Statistics

Posts: 214
Reposts: 0

0 0 19

I'm a Joe, not a S.A.M. - Targeting the individual, not the title

Senior Account Manager, Company size: 50+, Industry: Marketing, Region: UK

So that's me.

Well, that's me according to a lot of marketers...

Read More…
unknownx500

0 1 2

Long live the Webinar!

Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales...

Read More…
unknownx500

2 0 24

Marketing are from Mars, Sales are from Venus?

Nearly every client I have spoken to since joining Kingpin has expressed frustration with the disconnect between the marketing & sales...

Read More…
unknownx500

0 0 34

Think global, act local

With so many different cultures and customs, it can be easy to bemuse, anger or offend people when marketing your brand on the global stage.

Read More…
unknownx500

1 0 12

Mind the Gap...We have Tech but where are the people

At a recently event hosted by IDG (Driving Demand Generation Success) - Finding the Right Mix for ABM), our illustrious leader James...

Read More…
unknownx500

0 0 13

Are traditional marketing practices dead?

We talk a lot about the different types of marketing that us “modern marketers” have available to us and often discuss the differences...

Read More…
unknownx500 bunnicula

0 0 2

Email's not dead, it's just getting harder to do well

Email marketing is tough to crack, it faces the same challenges many forms of marketing encounter. Sending the right content, at the...

Read More…
unknownx500

3 0 21

Mobile Marketing - Is your Smartphone Listening to you?

So recently I've been piecing together ideas for a client and have been looking at the granular detail you can target with mobile...

Read More…
unknownx500

0 0 20

Cyber crisis? What cyber crisis?

We at Kingpin work with many security vendors, and so have a pretty good understanding of the complexity surrounding the different levels...

Read More…
unknownx500

1 0 15

Native, native, native...

We've all been victim to those intrusive, in your face ad's that you just want gone. Annoyingly popping up or blocking your view of the...

Read More…
unknownx500

1 0 2

Why understanding your audience is key

A light hearted clip for a Friday that always makes me laugh. Simple message - understand your subject and your audience and you will go...

Read More…

3 0 57

"People do business with people" Instagram?

I’ve heard a lot about social media influences in my initial week at Kingpin, on my first day I heard how out of all the social media...

Read More…
unknownx500 jenschapter3

0 0 10

Overuse of the C Word - quantity is not the answer

Let's take a trip back a few years, in the days when content was king but in short supply; b2b brands almost all suffered from the same...

Read More…
unknownx500

0 0 21

Quality vs. Quantity - Landing Page Conversion vs. User Freedom

The wonderful world of landing page optimisation. Cutting off a few registration fields, killing a few outbound links and watching your...

Read More…

0 0 22

Is 100% viewability just another fad?

Over the last 9 months or so we’ve noticed an increased interest in 100% viewable impressions on display activity- seen as a way to drive...

Read More…
unknownx500 zoghal

0 0 15

Another Way To Reach Prospects

I am always looking for new ways our clients can engage with their prospects. As an Apple user, I always appreciated how Apple respects...

Read More…
unknownx500

0 0 2

The Cloud is gathering...or is it?

If one was to believe the marketers, Cloud computing is the biggest thing in Enterprise IT by some degree. Yet the actual spend figures...

Read More…
unknownx500

2 0 11

GDPR is looming - what should I be doing?

As an agency with our feet firmly planted in the world of all things data, Kingpin are very keen to understand the impact GDPR will have...

Read More…
unknownx500

1 0 2

Lets get social

This week I've been further reading around the influence of social media platforms in the B2B world. Many people, me being one of them...

Read More…
unknownx500 Sean MacEntee

1 0 22

What I learnt about B2B video this week

Firstly I learnt that B2B video is something most companies are thinking about,  and in fact a lot of brands have dipped their toe in the...

Read More…

1 0 16

GDPR Is inevitable, Marketers should embrace this change

I attended an email marketing conference last week and one of the biggest themes running through the event was the upcoming EU GDPR.

Many...

Read More…
unknownx500

3 1 32

GDPR will change the B2B Landscape

The new rules are coming, but the nuts and bolts of it are still being finalised. If Big Data is one of the next big things in Marketing,...

Read More…

1 0 19

Are You Asking For Too Much Information?

One of the biggest problems you can face as a B2B marketer is asking for too much or even too little information. Its all about finding...

Read More…
unknownx500 Paul Keller

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.