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Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

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Posts: 214
Reposts: 0

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ABM Old News, New Buzz. But...

I do agree and so do most of our clients that ABM is an important part of the marketing strategy, and the improvements in Marketing Tech...

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The Indigenous Factor (no, this is not a Brexit article)

If you read our recent post around the viewability vs ad blocking conundrum, you'll know that advertisers are turning to Native ad...

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Thinking like your audience has never been more important

As a whole, the advertising & marketing industries have historically been very fond of patting themselves on the back for their...

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Will faster loading ads be good for users?

Google says it has found a way to make adverts load faster on web pages viewed on smartphones and tablets.The company said the ads would...…

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Face to face trade shows are increasingly favored by B2B marketers

Trade shows are always a difficult "beast" for marketers to show clear ROI v marketing spend from - could this research show that we are...

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A great example of quality over quantity

It's really good to see that the importance of partner profiling and understanding is being talked about. So often the number of partners...

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Understand why your audience buys as well as how is the key

Influencing the audience has fundamentally changed over the last few years; possibly more so than any other recent marketing challenge.  

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The importance of human interaction in lead qualification

Striking the right balance between automation and qualification is key to unlocking ROI. This is certainly something we believe at...

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Develop the Right Metrics for Account Based Marketing

As marketers we're drowning in a sea of numbers, metrics and measurements - some more important to focus on than others. 

So the big...

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Effect of Brexit on B2B Marketing

The Passle network consists of people writing business-related posts for a business audience. We have seen over time that there is a very...

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Email marketing: More relevant than ever?

It may not grab the headlines as often as some other channels (social anyone), but today, email can be an even more effective route to...

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