Insights

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Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

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Posts: 214
Reposts: 0

0 1 14

If you don't use video for a B2B campaign. You should.

I've read several stats on the power of video in B2B campaigns. Forbes say 75% of all executives use B2B in the buying cycle (and then...

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unknownx500

1 0 3

Great content alone is not enough to succeed

I don't think Content Marketing can get much bigger.  Every campaign we work on relies on content. Every marketer we speak to wants to...

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unknownx500

0 0 22

Rethinking The Attribution Model in B2B Marketing

Attribution is always a tough model to get right, and there are so many different organisations using many different methodologies...

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unknownx500

0 0 10

Data Insights are still a challenge, but is that a surprise?

Are the obsessions with data and analytics distracting us from the basic principle that "people sell to people", and a thought in a...

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unknownx500

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