Insights

/Insights

Contributors

About

Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

Contact

Statistics

Posts: 214
Reposts: 0

0 0 31

Is it about the event itself or about what happens next?

The next round of event season is upon us, with substantial investments going into events such as VMWorld, Dreamforce, Gitex etc.  it's...

Read More…

1 0 6

Powerful Post Event Follow Up Tips

I have been to many trade shows in the past as a salesperson. You tend to end up with a lot of leads to follow up on and it can be...

Read More…

0 1 32

Don’t neglect events in your content marketing strategy

The B2B marketing landscape is constantly evolving, but traditional marketing approaches shouldn't be ignored. 

Events offer multiple...

Read More…
unknownx500

3 0 20

The new age of B2B marketing

Technology is moving faster than ever and businesses are looking to exploit every angle possible in their latest B2B marketing campaigns....

Read More…
unknownx500 LearnerWeb

0 0 0

Dropping the I's and keeping the T's

The digital transformation revolution continues at pace, so is it the right time to re-evaluate the term 'information technology'? IT as...

Read More…

0 0 3

How important is your website?

Websites in the B2B world are often overlooked and potentially undervalued by marketers. They’re often difficult to navigate,...

Read More…

1 0 5

Instagram now has 500K Advertisers

Advertising on Social Media always seems like a balancing act, keeping the platform ultimately social but allowing your brand message to...

Read More…

2 0 39

It's Not B2B. It's Not B2C. Its H2H...

We've mentioned it before. We've been practising this since the birth of our Telemarketing Operation in 2005, but it seems that the world...

Read More…
unknownx500

0 0 3

I'm not a number...I'm a technology decision maker

How getting your approach to b2b tech content right is a critical factor in understanding buyer behaviour.

It’s an interesting dynamic that in these days of multiple data points, touch points, marketing automation tools, platforms, attribution...…

Read More…
unknownx500

0 0 5

CX and B2B- should they go hand in hand?

B2C marketing has always been pretty focused on the Customer Experience (CX) but why has B2B been ignoring it?

Today, the same people who...

Read More…

2 0 10

Mobile Video Advertising Is A Must

Mobile video advertising is a must for B2B companies going forward. It now constitutes for more than 51% of all online views, up from...

Read More…

4 0 21

DARK SOCIAL: AN ITCH YOU CAN'T SCRATCH?

Todays marketer is able to track pretty much everything from clicks in emails, through to impressions served to what company and the site...

Read More…
unknownx500 mypubliclands

2 0 19

Vimeo rolls out subscription plan aimed at SMBs

Tracking and Measuring the success of content is key to refining any content based marketing strategy. Video is a very popular way to...

Read More…

3 2 18

In this digital world, humans still talk to humans

In this digital world, humans still talk to humans. Peer groups are as important now as they ever were. 

But the dynamic that has changed...

Read More…
unknownx500

0 0 3

Why smash IT when you can LOB?

It's an ongoing marketing conundrum - who am I really targeting? An ever-increasing number of business purchases are technology related,...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.