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Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

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Statistics

Posts: 214
Reposts: 0

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Correct metrics get you an ear in the Boardroom.

All of us are surrounded by data. But knowing what to show internally and when, is really a key skill we need to develop.

In the case of a...

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unknownx500

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How much to advertise at the Super Bowl LI ?!?!?!

5th February see's the 51st Super Bowl and like any other year it plans to be a big one. In 2016  over 114 million viewers tuned in to...

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unknownx500 uzi978

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Digital Marketing Pro? Try Radio

Radio drives awareness, relevance and consideration for B2B advertisers. It's a great way to communicate with people with a powerful...

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unknownx500 cogdogblog

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B2B buyers value research and insight above all else

With the amount of content being consumed in the B2B buying process showing no sign of decreasing and the choice of content types...

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unknownx500

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Adding Methodology to B2B Marketing Attribution.

In a utopian world, we all know exactly what return we get from our Marketing spend.

In the real world that's not quite correct though is...

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OOH Advertising doesn't have ROI.... Or does it?

OOH advertising can often fall to the bottom of marketers plans due to nailed on ROI. However as part of marketing campaigns and more...

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unknownx500 jo.sau

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The traditional funnel no longer works

Buyers of technology, like buyers of all products and solutions go on a journey to the point of purchase.  However that journey has...

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unknownx500

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Native Ads... Not so new

Native Advertising is everything but new... It comes in its different shapes and forms, in most ways you wouldn't even recognise. Even...

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How Social Communities Anchor B2B Digital Programs

Social Media is the new word of mouth. Targeting individuals who regularly engage and share content allows them to spread your message...

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unknownx500

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Kingpin moving up in the world...

Great to see that Kingpin is making moves on, not only the list of top UK B2B Marcomms Agencies (15th) but also on the Top 40 Global...

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unknownx500 Hella TJ

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Going the extra (Digital) mile

As the business world moves inexorably towards a digitally-led Utopia (?), one thing is becoming increasingly clear - do organisations...

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It's not just about the CIO.

Recently I attended an event managed and delivered by Computing and Incisive. The conference itself was full of interesting overviews and...

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65% of decision-makers outside of IT influence tech spend

Gone are the days when only the IT Department were seen to be omnipotent. Workers have adapted to the presence of computers as part of...

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A "potential" huge sigh of relief for all B2B marketers!

We've been having a lot of conversations over the past year in terms of how data legislation is going to impact marketing and prospecting...

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unknownx500

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Enter the CEO...

'Digital transformation' is a term that's been bandied around for what seems like years, and yet recent studies show that up to 65% of...

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unknownx500

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Tech Content Marketing Trends, an interesting view!

It's no surprise that the vast majority of Tech Marketers are using content marketing as part of their marketing strategies, from Social...

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unknownx500

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