Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.



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The rise of paid social

4C Insights' latest stats show the rise in paid media spend across all major social channels.

The largest rises have been from Snapchat...

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Where can B2B marketers start with AI?

According to Corinne Sklar, chief marketing officer for Bluewolf, there are four core areas for B2B marketers to focus on with AI:

  1. ABM
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Are you over the ABM hype?

Chief Marketer has recently released research on B2B lead generation. This contains some surprises, after you get past email being ranked...

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What does Brexit mean for data protection?

The EU released its position on post-Brexit data protection a few weeks ago (EU Paper). 

The UK's position is clear - we will adopt...

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More GDPR myths busted - thank you, ICO

The below blog is one we've mentioned before and it remains a refreshing read. Rather than terrify us all into submission, the...

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Latest research: The State of B2B Lead Generation

Yes, more research :)  - this time focused on B2B lead generation, looking at results from 1,000 companies and including analysis...

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