Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.



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Programmatic: Are you getting what you pay for?

News this week  from advertising agency Havas - it has launched its own platform to track digital advertising. 

With programmatic...

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unknownx500 FootMassagez

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Watch out for video

Video advertising has become a necessity for a business to show what it's made of. Adults in the UK are watching up to an hour of video...

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unknownx500 Steve Snodgrass

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GDPR - Good Data Performs Remarkably

GDPR should not be viewed as witch hunt but rather a good reason for a spring clean of your data.

The double opt-in is the gold standard...

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unknownx500 Zayabibu

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3 steps to becoming a data-driven B2B marketer

At Kingpin we've always believed in a data- and (more importantly) an audience-led approach. 

This allows you to build solid foundations...

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ABM's no monster

Last Wednesday, Kingpin attended a smashing event in Cambridge. After an al fresco lunch in glorious weather, we settled in to watch our...

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unknownx500 Wild Guru Larry

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Vertical, horizontal... or bust?

The relationship agencies have with their publisher partners has been subtly but constantly changing over the last few years. The rise of...

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unknownx500 Vitorio Benedetti

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Social and telemarketing - BFFs?

I have written before about the importance of the marketing mix. However, I was still pleased to see a recent presentation by Paul Lewis...

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If we don't know the 'why', how can we enhance the 'how many'?

It's bizarre. In roles that focus on influencing engagement and uptake, we often pay little attention to 'why' an audience chooses us...

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