Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.



Posts: 217
Reposts: 0

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The crazy world of B2B buzzwords

Wow. What a daunting prospect. My first month in the big wide world of marketing - B2B tech marketing to be precise.

As I push open the...

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B2B marketers as quarterbacks? Wrong analogy

It's a new analogy but not one that is completely accurate. I like re-emphasising the point that in B2B we interact with humans but sell...

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Audience insight creates the ‘right’ content

In a content-cluttered world, where the majority of collateral we produce and promote is being ignored, there's even more emphasis to...

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