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Hype me, I'm in a trough...

For those unaware, Gartner has been producing annual 'Hype Cycles' across various vertical markets for many a moon. Each year there is a...

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unknownx500

1 0 3

Germans drive a publishers' revolt (or GDPR)...

It's a relatively well-known that Germany has been at the leading edge of data protection for many years. Culturally, consumers there...

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unknownx500

3 0 3

Predictive analytics... bad news for coconuts

When it comes to doing the weekly online shop, thank god for predictive analytics. Finding items is no longer a chore. The supermarket’s...

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unknownx500

2 0 16

Guide to retargeting

Retargeting (also referred to as remarketing) is a marketing approach that comes from the consumer world. Amazon is a prime example -...

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unknownx500

1 0 31

B2B marketing jokes...

OK so 'jokes' might be pushing it but there's some humour in this post and sometimes, just sometimes, it's worth not taking yourself too...

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unknownx500

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