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Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

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Posts: 214
Reposts: 0

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Do podcasts deliver business value?

There are many different content marketing mediums available but the one that has come back into fashion in recent years is podcasts....

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unknownx500

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Hype me, I'm in a trough...

For those unaware, Gartner has been producing annual 'Hype Cycles' across various vertical markets for many a moon. Each year there is a...

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Germans drive a publishers' revolt (or GDPR)...

It's a relatively well-known that Germany has been at the leading edge of data protection for many years. Culturally, consumers there...

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7 Tech Trends That Will Shake Up Content Marketing in 2018

Content marketing is by no means a new concept but it is one that is due for a major face lift with the rise of models such as ABM and...

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Predictive analytics... bad news for coconuts

When it comes to doing the weekly online shop, thank god for predictive analytics. Finding items is no longer a chore. The supermarket’s...

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unknownx500

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How knowing your audience really pays off

This is interesting: how a vendor in the B2B tech sector has really taken the time to align content, personas and sales to generate a ...

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unknownx500

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Guide to retargeting

Retargeting (also referred to as remarketing) is a marketing approach that comes from the consumer world. Amazon is a prime example -...

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'New dogs' are teaching the 'old dogs' new tricks

I think we all understand the world is changing fast. We must evolve and embrace it or get left behind.

Working with technology companies...

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Free advertising - too good to be true?

What a few busy weeks it's been here at the Kingpin head office! 

We started the new financial year off in style, celebrating our 20th...

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B2B marketing jokes...

OK so 'jokes' might be pushing it but there's some humour in this post and sometimes, just sometimes, it's worth not taking yourself too...

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What impact Echo, Siri etc on B2B?

As speech recognition takes off, we're possibly at an interesting tipping point in how people find what they want.

Consider how so many...

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Why I don’t like list blogs - and 5 reasons why I should

List posts can be effective but, in my humble opinion, I think they can also be an excuse for lazy content writing, allowing for...

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