1 0 3

Go interactive, get personal

This is a good read on the use of interactive content, which is only going to increase in FY18. The use of interactive content as part of...

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unknownx500

2 0 8

What do B2B buyers want from content?

Most marketers are striving to produce and distribute the right types of content to potential buyers. However, we've seen many unsure...

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unknownx500

1 0 2

Is your smart TV spying on you?

Most people today realise that they are being tracked along their journey across the internet, from one site to another. One place where...

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unknownx500

1 0 3

3 key As of native advertising

Interesting article on native advertising from a few years back, mainly focused around advertorials. However, I found this to be more...

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unknownx500

1 0 3

The future of billboards?

Coca-Cola has installed the world’s first 3D robotic billboard - and it's pretty amazing to watch! 

The project took four years to...

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1 0 2

Marketing budgets: Here today...

In my first job in advertising telesales, we were encouraged to use the following phrase to get around the old "I have no money" objection:

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unknownx500

1 0 0

Winning the B2B dating game

The takeaway here: Relationships with prospects should be treated the same as prospective life partners...

If you’re looking for something...

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unknownx500

2 0 22

2017 Email Benchmark report

Industry benchmarks offer a great opportunity for our clients to compare their campaign performance, so I am always interested to find...

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unknownx500

1 1 2

Mickey Mouse and the Internet of Cows...

What do a gas supplier, a rubbish recycler, Mickey Mouse, an international airline and cows have in common? And it's nothing to do with...

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unknownx500 oddsock

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The era of 6-second ads

It seems impossible to hold people's attention nowadays. According to Statistic Brain, the average attention span of a gold fish is nine...

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unknownx500 frankieleon

3 0 9

Big Data promises

As Big Data matures beyond the hype, organisations are re-evaluating how they approach it - moving from Big Data to Lean Data.

Here's...

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unknownx500

1 0 2

AI, robot...

Complexity is an over-used word in the world of marketing. Marketing 'gurus' often talk about the growing complexity of our data-driven...

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unknownx500

1 0 4

Huawei? You'll know soon enough...

Huawei is a curious company. Back in 2008, tech writers were falling over themselves to announce that when it came to the global mobile...

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unknownx500

3 0 3

Millennials - ignore at your peril

Millennials are the largest generation since the Baby Boomers. They are the most educated, most tech-savvy and most connected – in short,...

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unknownx500

1 1 6

The power of social media

Social media is now the most powerful tool of our time. Whether Twitter, LinkedIn, Facebook or (for my generation) Instagram and...

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unknownx500

1 0 0

Here, there and everywhere

No, I'm not talking about The Beatles hit back in 1966 (yes, that was before my time). I'm talking about your B2B target audience and...

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unknownx500

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