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Kingpin are an international media and marketing agency dedicated to the B2B tech industry. As reluctant geeks, our expertise comes from our combination of media experience and extensive understanding of data and analytics. Unlike other agencies we have an in-house telemarketing team, meaning we can offer tailored services to ensure that you will always have the right solution for whatever marketing challenges you face.

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Posts: 214
Reposts: 0

1 0 14

Go interactive, get personal

This is a good read on the use of interactive content, which is only going to increase in FY18. The use of interactive content as part of...

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unknownx500

1 0 53

Opt-in for GDPR? Not according to the DMA

This is an ongoing conversation that is coming up across data owners, publishers, vendors and agencies. However, between the ongoing...

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unknownx500

2 0 27

What is Dark Social and how can you use it?

Dark Social has become another a key term for marketers to understand. It means sharing that isn't done publicly - and that's a high...

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unknownx500

2 0 29

What do B2B buyers want from content?

Most marketers are striving to produce and distribute the right types of content to potential buyers. However, we've seen many unsure...

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unknownx500

1 0 6

Is your smart TV spying on you?

Most people today realise that they are being tracked along their journey across the internet, from one site to another. One place where...

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unknownx500

1 0 9

New iOS 11 features causing problems for advertisers

iOS 11 is downloadable from today and as usual the new version of Apple's flagship mobile software bestows upon us a bunch of fancy new...

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unknownx500

1 0 9

3 key As of native advertising

Interesting article on native advertising from a few years back, mainly focused around advertorials. However, I found this to be more...

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unknownx500

2 0 16

2017: the year of MTA? What would Ogilvy say?

Campaign attribution is a key challenge for marketers. Today, we all need to justify our investments. But this is nothing new. Ad

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unknownx500

1 0 20

The future of billboards?

Coca-Cola has installed the world’s first 3D robotic billboard - and it's pretty amazing to watch! 

The project took four years to...

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1 0 15

Marketing budgets: Here today...

In my first job in advertising telesales, we were encouraged to use the following phrase to get around the old "I have no money" objection:

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unknownx500

3 0 25

Marketing and a story about the importance of asking "Why?"

Accordingly to marketing folklore, many years ago a new MD took over at pen company Parker. One of his first actions was to assemble the...

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unknownx500

1 0 9

Winning the B2B dating game

The takeaway here: Relationships with prospects should be treated the same as prospective life partners...

If you’re looking for something...

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unknownx500

1 0 16

Are you turning viewers off?

According to Forrester, social media ad spend in the EU is set to rise to $23.5 billion over the next five years. That’s HUGE.

Social is a...

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unknownx500 Rosaura Ochoa

1 0 13

B2B buyers - prioritise emotional value

In a world where we're focusing on data in regards to metrics - be they MQL or SQL or SAL etc. - the one thing that we lose site of is...

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unknownx500

2 0 52

2017 Email Benchmark report

Industry benchmarks offer a great opportunity for our clients to compare their campaign performance, so I am always interested to find...

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unknownx500

1 1 30

Mickey Mouse and the Internet of Cows...

What do a gas supplier, a rubbish recycler, Mickey Mouse, an international airline and cows have in common? And it's nothing to do with...

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unknownx500 oddsock

1 0 22

Is London the unfriendliest city in which to try a B2B call?

As a northerner, I have always found London to be pretty unfriendly but that is in comparison to the glories of Yorkshire and potentially...

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unknownx500

1 0 13

The era of 6-second ads

It seems impossible to hold people's attention nowadays. According to Statistic Brain, the average attention span of a gold fish is nine...

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unknownx500 frankieleon

3 0 31

Big Data promises

As Big Data matures beyond the hype, organisations are re-evaluating how they approach it - moving from Big Data to Lean Data.

Here's...

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unknownx500

1 0 8

AI, robot...

Complexity is an over-used word in the world of marketing. Marketing 'gurus' often talk about the growing complexity of our data-driven...

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unknownx500

1 0 16

Huawei? You'll know soon enough...

Huawei is a curious company. Back in 2008, tech writers were falling over themselves to announce that when it came to the global mobile...

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unknownx500

1 0 19

Pay some attention to me - PLEASE!

Content is a topic that is endlessly discussed within a busy agency such as ours. It's importance can never be underestimated - it is,...

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3 0 18

Millennials - ignore at your peril

Millennials are the largest generation since the Baby Boomers. They are the most educated, most tech-savvy and most connected – in short,...

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unknownx500

2 0 15

Transparency will be a key theme at Dmexco - thank god

Summer's over. It's September and that means event season. One of the biggest in our calendar is Dmexco which has developed over the past...

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unknownx500

1 0 5

An Apple a day helps the hitter get away...

So the Red Sox are using devices to help work out what a pitcher is throwing. I want to know what we think is next? 

Which sports can use...

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unknownx500

1 0 20

Why can't marketing and sales just get along?

Whatever the subject, whatever the target, one area where differences still seem to exist is the divide between marketing and sales. As...

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2 0 26

New toy? Silver bullet? Answer to our prayers?

Technology is changing every aspect of life, including travel, health and leisure time. It is no different when is comes to work.  

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unknownx500

1 0 10

Maybe B2B marketing can learn from Hollywood and Star Wars

I was just catching up on some reading and stumbled on this article. It's actually quite useful, as we constantly find ourselves...

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unknownx500

1 1 20

The power of social media

Social media is now the most powerful tool of our time. Whether Twitter, LinkedIn, Facebook or (for my generation) Instagram and...

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unknownx500

1 0 23

Hands up - are you bored with GDPR?

How many posts have you seen that have mentioned GDPR in the last 12 months? A lot. Marketers have been inundated with...

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unknownx500 thedescrier

1 0 6

Here, there and everywhere

No, I'm not talking about The Beatles hit back in 1966 (yes, that was before my time). I'm talking about your B2B target audience and...

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unknownx500

1 0 8

10 facts about email that you probably don't know

Recently, I was researching some information on emails and came across this little article with some interesting (and slightly useless)...

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unknownx500

1 0 10

Facebook Stories? Now that looks familiar…

Whether it's on your commute to work or sitting in front of the telly on the weekend, you will find yourself scrolling through six or...

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unknownx500

2 0 23

Target the company AND the individual

Marketing to the company and not the individual is an easy thing to say but not so easy to do. As the article linked to below implies,...

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unknownx500

3 0 52

Marketoonist: On misinterpreting data

While flicking through Marketing Week a cartoon showcasing the way that data can be misinterpreted stood out to me. Not a great, in-depth...

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unknownx500

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