The incredible rebirth of Pokemon, over the past few days has got me thinking.....
How often do we take time to look back at a previous idea, concept or process and re-imagine how it could work with the latest technology we have available?
We keep hearing how technology is a disruptor (e.g. Airbnb, Uber) . So shouldn't we all take time to think about how we use modern techniques to deliver classic ideas?
A recent ares we have seen great success with is Direct Mail. Yes, actually sending out marketing campaigns via a postal or courier service. Giving a human being something physical to touch and hold but also watch and interact with. Videocards are a great way to deliver a modern day video content in a traditional format.
But don't wait too long to test your new ideas, as the world is only going to keep moving faster!
A few incredible stats since its July 6th launch in the US: Currently the #1 free app on iOS and Google Play marketplaces Estimated daily revenue is $1.6 million (US and iOS only) Nintendo and Google invested $30 million to make the app Nintendo shares jumped 10% since the launch The bottom line It's too early to tell what staying power will be of Pokémon GO, but it's clear that this phenomenon has gone viral and for good reason.