Advertising on Social Media always seems like a balancing act, keeping the platform ultimately social but allowing your brand message to slip through unobtrusively.
Instagram could be a trickier balance to strike, with content standing out a mile away, against a sea of breakfast snaps and gym selfies.
Done right however it could be an extremely effective way to target the decision makers of the future. #nofilteronB2B
“Instagram is a place where people turn their passions into purchase. With companies from varying industries on the platform, it’s no surprise that 50% of Instagrammers follow a business. More than just following businesses, 60% of people say they learn about a product or service on Instagram,” the company said in a blog post.