An overwhelming amount of media professionals are convinced that video advertising will be ahead of search and display within the next five years .
Video is appearing more and more every day, with YouTube being the second biggest search engine it is no surprise. If done right video advertising makes for a more engaging customer experience than the normal banner adverts, according to this article and judging from Kingpin's own experience.
With more use of Pay Per View where you only pay once a certain amount of the advert has been watched, advertisers are getting a better guarantee with each video ad. Also with mobile optimisation of viewing video, ads are able to reach a larger mobile audience.
Over 90% of media professionals say video advertising will overtake search and display within the next five years, according to research from ExchangeWire.