As an agency with our feet firmly planted in the world of all things data, Kingpin are very keen to understand the impact GDPR will have on us, our publishers, martech partners and more importantly, our clients.
We've been looking at a number of ways to help our clients comply with these new rules and regulations. We've been trying to understand how Brexit affects these potential rules and we've been developing tips and tricks on how to minimise the impact of GDPR.
Ultimately, we're trying to cut through the jargon and get to the crux of what will need to be done.
We're compiling a short guide on this, but in the meantime we've found an article that explains, nice and simply, the top factors to look out for.
2018 is expected to be a big year for marketers and the way they use data. Predictions from the International Data Corporation indicate that by 2018