We've all been victim to those intrusive, in your face ad's that you just want gone. Annoyingly popping up or blocking your view of the latest article you are indulging in, well ladies and gentleman times are changing.
Recent news has shown the increase in ad-blocking and as a result marketers have got to utilise new techniques to target their audience, but in a way which is seamless and provides an effortless user experience.
This is where native advertising comes into play. With a number of our clients adopting a native advertising approach as part of their marketing campaigns, this article by MarketingTech shows an interesting insight into how programmatic and native advertising can work hand in hand.
Less intrusive and more sophisticated than traditional display formats, native ads create a more seamless user experience – while programmatic data allows brands to personalise ads in a way that truly comes to life in native. And native advertising is certainly coming into fashion: the IAB’s latest figures show that content and native advertising spend increased by 49.9% to £776m in 2015.