Recently I attended an event managed and delivered by Computing and Incisive. The conference itself was full of interesting overviews and outcomes, but one of the best parts was the panel debate of 4 Senior IT Decision makers where we marketers got the opportunity to ask how we can improve the way we promote to them.
One of the best points was raised by Karl Hoods, the CIO of Save the Children UK.
Long and short, he's hard to get hold of but he does listen to his team.
Maybe our focus should be elsewhere?
So how can sales teams use e-mails or phone calls to pitch their ideas to the organisation in question? Hoods suggested that sales shouldn’t focus their attention on the CIO – but on his or her leadership team. “If my head of operations came up to me and said ‘we had an interesting conversation with x, do you want to have a chat with them’, that would be much more interesting for me than looking over 50 e-mails chasing me for a response,” he said.