Radio drives awareness, relevance and consideration for B2B advertisers. It's a great way to communicate with people with a powerful marketing message
Even though you’re trying to market your product or service to another business, you shouldn’t forget you’re still selling to people. Provided you provide a strong offline call to action within your advertising you have the potential to drive an untapped audience into the top of your purchasing funnel.
Radio increased ad awareness by 128% for those exposed to radio ads versus those who were not. Radio increased brand relevance by 64% for those exposed to radio ads versus those who were not. Radio increases brand consideration by 37% for those exposed to radio ads versus those who were not. (Source: radioGAUGE from the RAB U.K (strongly agree scores))