These days more and more online users are implementing the latest Ad-Blockers to their browsers. In fact, globally by the end of 2015, there was a 41% increase in the number of Ad-Block users. Estimating a loss in global revenue at £14.1 Billion. 

Ad-Blocker software is creating a big problem for publishers and advertising, as it means there are less people seeing their content which in turn impacts sign ups or conversions, etc. 

Although Ad-Blockers are on the rise there are ways around them. For example, using native advertising or publishing sponsored posts, or even requesting Ad-Block users to add you to their 'whitelist'.

Do you have the right marketing mix to overcome the threat of the Ad-Blockers?