These days more and more online users are implementing the latest Ad-Blockers to their browsers. In fact, globally by the end of 2015, there was a 41% increase in the number of Ad-Block users. Estimating a loss in global revenue at £14.1 Billion.
Ad-Blocker software is creating a big problem for publishers and advertising, as it means there are less people seeing their content which in turn impacts sign ups or conversions, etc.
Although Ad-Blockers are on the rise there are ways around them. For example, using native advertising or publishing sponsored posts, or even requesting Ad-Block users to add you to their 'whitelist'.
Do you have the right marketing mix to overcome the threat of the Ad-Blockers?
According to a report by Adobe and PageFair ad blockers are expected to cost the industry £14.1 billion in revenue in 2015 alone. Apps that block adverts include Adblock Plus, Peace, Crystal and Purify Blocker – all of these are rated the top five ad blocking downloads. The research also states that 5% of the global internet population use Adblock Plus, which is the most popular ad blocker. The report also predicts that ad blocking will cost £26.8 billion globally by 2016.