Some interesting stats below here from B2B Marketing shows that 35% of people think online advertising is too invasive. I've touched on how our clients are using native advertising route to marketing as part of a number of campaigns in a previous post - http://insights.kingpincomms.com/post/102dqmc/native-native-native
This is an important technique to keep your audience engaged. As a company you also want to make sure that you are one step ahead and utilising techniques which will avoid contributing to the below figures.
Over a third (35%) of people think online advertising is too invasive. As a means of sidestepping the issue, over a quarter (27%) said they are currently using ad-blocking technology. Their reasons for doing so range from a sentiment there are too many adverts (54%), to feeling intruded upon (39%), and concerns about security (40%).