Some interesting stats below here from B2B Marketing shows that 35% of people think online advertising is too invasive. I've touched on how our clients are using native advertising route to marketing as part of a number of campaigns in a previous post - http://insights.kingpincomms.com/post/102dqmc/native-native-native

This is an important technique to keep your audience engaged. As a company you also want to make sure that you are one step ahead and utilising techniques which will avoid contributing to the below figures.