Advertising has changed. Every time we search, click, read, scroll, watch or swipe, we are bombarded with ads. On social media, where the average person spends nearly two hours per day, ads are everywhere. That all means some people become immune to digital ads.
So how do you stand out?
Customers are more likely to engage with direct mail as a medium for receiving and evaluating information about products, over both email and telemarketing. In a recent study from the USPS, it found customers who receive direct mail actually spend 28 per cent more time engaging with a brand than those who don't.
If done correctly, direct mail can be a very persuasive marketing tool. It enables you to engage with your target audience as your brand is literally put directly in their hands.
Follow the link below for some great examples of direct mail.
70% of Americans say physical mail is "more personal" than email.