Wow. What a daunting prospect. My first month in the big wide world of marketing - B2B tech marketing to be precise.
As I push open the door to my office on day one, a little green and rough around the edges, I sit down for my first meeting. Suddenly, all the excitement of being a trendy marketer in Shoreditch quickly turned to fear. First supplier meeting, first taste of dreaded industry acronyms... "ABM", "BANT", "CPL" - WHAT ON EARTH ARE YOU PEOPLE SAYING?!
Let’s backtrack slightly. I recently joined Kingpin as a digital marketing apprentice, after a less than fruitful internship in the (not so) glamorous role of a television production assistant. That mind-numbing experience is what led me here, somewhere where I will be able to put all those creative ideas bubbling inside my head to good use.
Now back to that very first day. I think it's fair to say it was a whirlwind of a meeting. I came out with my head hurting so much I thought I’d just gone 12 rounds with Mike Tyson. However, if I can take anything away from my first month in the job, it is that you don't have time to dwell on things. You dust yourself down, you learn, you put into practice and you go again. Then you wake up one morning and all those horrifying acronyms are part of your everyday chitter-chatter.
I believe the below sums up perfectly how all the buzzwords feel to someone new in the industry:
If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. Sadly the planet is covered in huge, spewing volcanoes that boil up out of the deepest recesses of the planet and then spray their molten hot buzzword jargon lava all over the place. Needless to say, life on this planet is not for the faint of heart. If an alien, unfamiliar with the b2b landscape dares to venture too close to a volcano, they are in danger of being scalded by the lava and retreating to find a safer place to land