Millennials are the largest generation since the Baby Boomers. They are the most educated, most tech-savvy and most connected – in short, the most important audience demographic that businesses today should be looking at.
Why is this? Millennials are moving up in their careers, bidding farewell to their junior roles and saying hello to corporate seniority and all the perks that come with it. Goodbye cup-a-soup, hello Pret.
As more digitally groovy Millennials move into decision-making roles, the influence they exert over B2B purchasing will only continue to grow. Ignore them at your peril.
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows that Millennials are now influencing and making B2B purchasing decisions. Thirteen percent of the Millennials surveyed said they were making B2B buying decisions, while another 28 percent said they were influencers. Overall, 82 percent of the Millennials surveyed said they were involved in the bhttps://passle-net.s3.amazonaws.com/Passle/5764010eb00e7e0bd45a3886/ProcessedImages/57640256b00e7e0bd45a38a3/2017-09-06-3-31-03-867-59b014b73d94761528fce2b9_200x200.jpguying process in some way.