Our very own Mark Mills wrote a quick blog last week featuring a cartoon that highlighted how multichannel is important and we can't just use the last touch data point to build attribution to a campaign. You can find said blog here:
On a similar note, and to finish off the week with some humour, I thought it was worth showing this ad by Adobe. Yes, it's funny. But more than that it does get a few points across.
In my eyes, the two salient ones are:
1) How using the incorrect data can destroy your organisation.
2) How much marketing is now defining the strategy for today's businesses.
Happy Friday. Click and enjoy.