It seems impossible to hold people's attention nowadays. According to Statistic Brain, the average attention span of a gold fish is nine seconds, while the average attention span of the modern web user came down to 8.25 seconds in 2015. 

It’s no wonder that bite-size snackable content is the new normal and video has been increasing in popularity to get messages across. 

So what do we think about Google and Facebook launching six-second video ads?