It seems impossible to hold people's attention nowadays. According to Statistic Brain, the average attention span of a gold fish is nine seconds, while the average attention span of the modern web user came down to 8.25 seconds in 2015.
It’s no wonder that bite-size snackable content is the new normal and video has been increasing in popularity to get messages across.
So what do we think about Google and Facebook launching six-second video ads?
The buzz around snackable content then subsided over time, but now it seems to be back in full force with industry players predicting that six-second ads will gain real traction in 2018. Seasoned marketers likely won’t be surprised if the ad units prove more viable among younger folks compared to 15- and 30-second ads.