Coca-Cola has installed the world’s first 3D robotic billboard - and it's pretty amazing to watch!
The project took four years to develop and uses 1,760 independently-moving LED screens. These individual screens can be programmed to create a series of 3D choreographies.
They have even programmed the billboard to display content depending on the time of the day - for example, the Coca-Cola truck during the Christmas holidays or food clips during lunch time.
I can't wait to see more innovations like this using technology to stand out from the crowd and promote a brand.