Publisher Incisive recently ran a panel debate featuring three CIOs giving their opinion on how they buy enterprise technology.

There are some nuggets in there, as ever, but the below sticks out for me. To sum up, transparency and stability are two of the things they look for most in potential vendors. 

This doesn't surprise me. When we're purchasing tech for Kingpin, the most frustrating thing is when the solution doesn't deliver on the promise.

As marketers, we should take note. Let's get transparent and honest in the material we put forward. Forget click bait. Think truth bait.

Maybe we can take a note from Dudley Moore's character in Crazy People? Or maybe that's just me showing my age...