Publisher Incisive recently ran a panel debate featuring three CIOs giving their opinion on how they buy enterprise technology.
There are some nuggets in there, as ever, but the below sticks out for me. To sum up, transparency and stability are two of the things they look for most in potential vendors.
This doesn't surprise me. When we're purchasing tech for Kingpin, the most frustrating thing is when the solution doesn't deliver on the promise.
As marketers, we should take note. Let's get transparent and honest in the material we put forward. Forget click bait. Think truth bait.
Maybe we can take a note from Dudley Moore's character in Crazy People? Or maybe that's just me showing my age...
“The first thing I want to know is are they going to go bust?” said Ioannou. “Also, are they offering something at a price we’re happy with? I’ve had quotes for things at one price, then it drops by 75 per cent and those were major companies, so it’s hard to trust them. Or they quote for two days work and you find out later it was only two hours. I’ve also had people doing research and learning as they go along. I can do that myself. It would’ve been cheaper to get an intern in to muddle through, if that’s all they can do,” he argued.