The EU released its position on post-Brexit data protection a few weeks ago (EU Paper).
The UK's position is clear - we will adopt the EU rules so we are aligned. This includes the much talked about GDPR.
However, the most important element for UK-registered businesses is to secure a deal for the free flow of data between the UK and the EU. Any restrictions will have a huge impact on many businesses but especially for us marketeers.
We will continue to monitor these developments and help keep our clients and partners up to date.
Combemale, CEO-DMA group: “The EU’s current position is not just a threat to the UK, but to success of Europe as a whole. Maintaining the free-flow of data is essential for future growth both the continent & the UK. The EU’s paper starkly illustrated that not reaching an agreement on this issue poses a real risk to every data-driven UK business, which is to say almost every company. “In August the UK Government set out a reasonable approach in its own policy paper, which clearly set out the plan to enshrine the GDPR into UK law providing a framework for the continued free flow of data across Europe. In our own study, we found that 76% of businesses want to retain access to the digital single market post-Brexit, highlighting the importance of this issue to the majority of UK companies.”