4C Insights' latest stats show the rise in paid media spend across all major social channels.
The largest rises have been from Snapchat and Instagram in Q3 2017, rising 73 and 55 per cent respectively.
This should not come as a surprise considering these platforms have become more established and reach/engage huge audiences across multiple geos and segments.
The stats may be different for B2B but there is still growth, especially in Facebook, as per this recent post.
If you haven't revisited your paid social strategy, now is the time. Please ask if you want guidance.
There was a rise in paid media spend across the board, with a 31% quarterly increase on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.