Transparency on social media is something I've never really struggled with: my Twitter feed is probably about 40% Marketing, 35% Politics and 15% memes which is a depressing, but accurate, summary of my life. No surprise though that the stakes are a lot higher for Businesses.

In fact, according to a study from Sprout Social, businesses have the most at stake with regards to transparency on social media. According to the survey 81% of respondents viewed Businesses as having a responsibility to be transparent when posting on Social Media, outranking Politicians (79%), CEOs (77%), and even their Friends and Family (66%).

Check out the article for a nice summary of the findings - it's a great reminder that whilst operating in the era of "Fake News", a bit of honesty goes a surprising distance.