Offer a sales person a lead with “CIO” in the job title and you can expect them to try to snatch it out of your hand. At least hold on to it until they’ve bought you a frothy coffee. But to get free cakes and coffee for the foreseeable future, how does a marketer get the interest of the CIO in the first place? It may be simpler than you think.

Here's our latest infographic with our six top tips.