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Marketing budgets: Here today...

In my first job in advertising telesales, we were encouraged to use the following phrase to get around the old "I have no money" objection:

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2017 Email Benchmark report

Industry benchmarks offer a great opportunity for our clients to compare their campaign performance, so I am always interested to find...

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H2H vs Digital

I was interested to read the update from the Passle team about their recent trip to RSA.  "Whilst there, Tom and David informally...

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unknownx500

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Once upon a metric...

How much of your marketing job involves measurement, process, data input, measurement, and more measurement? Yep, thought so. In these...

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unknownx500

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