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Mirza Fur

Director & Co-Founder at KINGPIN

London, United Kingdom

Mirza Fur's Passles


Intelligently connecting audiences and tech brands

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The grey line between opinion and fact

A really interesting perspective on how research such as Gartner's MQ reports needs to be taken into context rather than a recommendation...

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Is there anything new about personalisation in B2B marketing?

The importance of 'relevance' and 'personalisation' within any form of marketing - whether B2B or B2C - cannot be underestimated. Be it...

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Opt-in for GDPR? Not according to the DMA

This is an ongoing conversation that is coming up across data owners, publishers, vendors and agencies. However, between the ongoing...

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B2B buyers - prioritise emotional value

In a world where we're focusing on data in regards to metrics - be they MQL or SQL or SAL etc. - the one thing that we lose site of is...

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