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Mark Mills

Head of Strategy at KINGPIN

London, United Kingdom

About Me

Specialties: B2B marketing and lead generation Globally. 

Mark Mills's Passles


Intelligently connecting audiences and tech brands

3 0 9

Big Data promises

As Big Data matures beyond the hype, organisations are re-evaluating how they approach it - moving from Big Data to Lean Data.


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3 0 55

Marketoonist: On misinterpreting data

While flicking through Marketing Week a cartoon showcasing the way that data can be misinterpreted stood out to me. Not a great, in-depth...

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7 Tech Trends That Will Shake Up Content Marketing in 2018

Content marketing is by no means a new concept but it is one that is due for a major face lift with the rise of models such as ABM and...

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3 steps to becoming a data-driven B2B marketer

At Kingpin we've always believed in a data- and (more importantly) an audience-led approach. 

This allows you to build solid foundations...

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