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Oliver Rix

Markerting Manager at KINGPIN

London, United Kingdom

Oliver Rix's Passles


Intelligently connecting audiences and tech brands

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Marketing and a story about the importance of asking "Why?"

Accordingly to marketing folklore, many years ago a new MD took over at pen company Parker. One of his first actions was to assemble the...

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Millennials - ignore at your peril

Millennials are the largest generation since the Baby Boomers. They are the most educated, most tech-savvy and most connected – in short,...

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Predictive analytics... bad news for coconuts

When it comes to doing the weekly online shop, thank god for predictive analytics. Finding items is no longer a chore. The supermarket’s...

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Why I don’t like list blogs - and 5 reasons why I should

List posts can be effective but, in my humble opinion, I think they can also be an excuse for lazy content writing, allowing for...

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Supporting a charity is good for business

For a lot of business owners, the focus has to be on managing the bottom line and ROI, generating profit to take out of the company or...

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