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GDPR - Good Data Performs Remarkably

GDPR should not be viewed as witch hunt but rather a good reason for a spring clean of your data.

The double opt-in is the gold standard...

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ABM's no monster

Last Wednesday, Kingpin attended a smashing event in Cambridge. After an al fresco lunch in glorious weather, we settled in to watch our...

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Social and telemarketing - BFFs?

I have written before about the importance of the marketing mix. However, I was still pleased to see a recent presentation by Paul Lewis...

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