News this week from advertising agency Havas - it has launched its own platform to track digital advertising.
With programmatic...
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FootMassagez
Video advertising has become a necessity for a business to show what it's made of. Adults in the UK are watching up to an hour of video...
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Steve Snodgrass
GDPR should not be viewed as witch hunt but rather a good reason for a spring clean of your data.
The double opt-in is the gold standard...
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Zayabibu
At Kingpin we've always believed in a data- and (more importantly) an audience-led approach.
This allows you to build solid foundations...
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Last Wednesday, Kingpin attended a smashing event in Cambridge. After an al fresco lunch in glorious weather, we settled in to watch our...
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Wild Guru Larry
Advertising has changed. Every time we search, click, read, scroll, watch or swipe, we are bombarded with ads. On social media, where the...
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The relationship agencies have with their publisher partners has been subtly but constantly changing over the last few years. The rise of...
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Vitorio Benedetti
I have written before about the importance of the marketing mix. However, I was still pleased to see a recent presentation by Paul Lewis...
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It's bizarre. In roles that focus on influencing engagement and uptake, we often pay little attention to 'why' an audience chooses us...
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