Programmatic: Are you getting what you pay for?
News this week from advertising agency Havas - it has launched its own platform to track digital advertising.
With programmatic...
News this week from advertising agency Havas - it has launched its own platform to track digital advertising.
With programmatic...
Video advertising has become a necessity for a business to show what it's made of. Adults in the UK are watching up to an hour of video...
GDPR should not be viewed as witch hunt but rather a good reason for a spring clean of your data.
The double opt-in is the gold standard...
At Kingpin we've always believed in a data- and (more importantly) an audience-led approach.
This allows you to build solid foundations...
Last Wednesday, Kingpin attended a smashing event in Cambridge. After an al fresco lunch in glorious weather, we settled in to watch our...
Advertising has changed. Every time we search, click, read, scroll, watch or swipe, we are bombarded with ads. On social media, where the...
The relationship agencies have with their publisher partners has been subtly but constantly changing over the last few years. The rise of...
I have written before about the importance of the marketing mix. However, I was still pleased to see a recent presentation by Paul Lewis...
It's bizarre. In roles that focus on influencing engagement and uptake, we often pay little attention to 'why' an audience chooses us...
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