The incredible rebirth of Pokemon, over the past few days has got me thinking.....

How often do we take time to look back at a previous idea, concept or process and re-imagine how it could work with the latest technology we have available?

We keep hearing how technology is a disruptor (e.g. Airbnb, Uber) .  So shouldn't we all take time to think about how we use modern techniques to deliver classic ideas?  

A recent ares we have seen great success with is Direct Mail.  Yes, actually sending out marketing campaigns via a postal or courier service.  Giving a human being something physical to touch and hold but also watch and interact with.  Videocards are a great way to deliver a modern day video content in a traditional format.  

But don't wait too long to test your new ideas, as the world is only going to keep moving faster!