As marketers we're drowning in a sea of numbers, metrics and measurements - some more important to focus on than others.
So the big question is, "What are the metrics we should focus on, and how should we report on them"
If you're a marketer, you're surrounded by numbers. Website visitor counts, page views, video views, impressions and click-through rates are everyday currency to you, and are often the best way to understand the success -- or failure -- of specific elements of your programs. But when it comes to taking these numbers to your CEO, know this -- just because something can be counted, doesn't mean it counts.