Taking a data first approach has a demonstrable impact on campaigns - affording marketers insights into their audiences, tailoring content based on those insights and more importantly, allows them to be far more targeted when identifying potential customers.
Of course, understanding reporting data and measurements is as important as ever, but leading with a data first mentality can yield higher engagement and in turn, better results.
The digital revolution is over and its victory is complete. There is no way to avoid the fact that every marketing decision needs to revolve around data – and marketers shouldn't try to avoid this. Exploring a data-first mindset it vital to achieving marketing success.