Marketing is essentially all about relationships. Satisfied clients means retained business, and smart marketers know that makes good business sense.
With most of the emphasis going on lead creation and generated pipeline, marketers should still be striving to deliver the best service they can and in turn, foster successful and profitable relationships.
Keeping clients on side for the long term is by no means easy. We’re programmed to prefer stories to hard sells, so engaging content is paramount. Marketers who successfully engage their clients put themselves in the best position to maintain a strong, and retained relationship.
55% of survey respondents said that their marketing investment for the retention stage and for the advocacy stage of the customer lifecycle was minimal or none, which indicates that marketing to those lifecycle stages is a low priority.