Websites in the B2B world are often overlooked and potentially undervalued by marketers. They’re often difficult to navigate, unresponsive and lacking content that the prospect is trying to find by visiting your site.
Today’s B2B buyer is time poor and reluctant to speak to a sales rep. Users are frequently visiting your site throughout the buying cycle to educate themselves. Make it relevant, interesting and easy to use.
Your website. It’s the core of your business. Often, it’s not just the first touchpoint in a B2B buyer’s purchase journey, but a continuous reference for customers who'll need constant reassurance they’re making an informed decision.