The digital transformation revolution continues at pace, so is it the right time to re-evaluate the term 'information technology'? IT as a phrase has been around for decades, itself a subset of ICT. After all, we rarely use the likes of 'www.' as a prefix any longer and that's only been around for 25-odd years. As we know, the IT industry loves its acronyms but isn't afraid to quietly drop some (and admittedly replace them with four others). Perhaps it's time to just talk Technology?