I have been to many trade shows in the past as a salesperson. You tend to end up with a lot of leads to follow up on and it can be overwhelming given the other exhibitors have the same leads.
This article is a really great way to get ahead of other exhibitors and start building out the relationships. Relationships build trust and this is crucial to closing new business.
At the end of a busy tradeshow day, cleaning up after the hustle and bustle, and looking forward to putting your feet up while processing new leads, it's essential that you don't fall at the last hurdle. Attendees will have connected with other exhibitors, likely even your competitors. Don't waste the hard work you've put in and stay ahead of the game by reaching out with fast, targeted email follow-up.