The new rules are coming, but the nuts and bolts of it are still being finalised. If Big Data is one of the next big things in Marketing, what do you do when acting on that information becomes illegal? Getting all your data "double" opted in is going to be a massive challenge for all B2B marketers. Planning ahead for the upcoming changes is common sense.
The majority (76.5%) of marketers are personalising emails with data collected via an opt-in method, but the worrying quarter of marketers who aren't risk breaching the new General Data Protection Regulations (GDPR) when they come into effect in May 2018.