This week I've been further reading around the influence of social media platforms in the B2B world. Many people, me being one of them often disregard Facebook as a B2B platform at first glance. However research is saying different.
In recent months there has been a big push on research surrounding Facebook and the influence it has in the B2B landscape. Another interesting article from Forbes this week gives some insight into the use of Facebook and how studies are now showing that 24% of people would use Facebook as a tool to research and make a purchasing decision.
As a marketer who uses many social platforms, I feel that B2B organisations should begin to utilise Facebook as a social channel in their marketing campaigns. Read on below to see how Forbes have given some top tips for the use of social media in B2B marketing.
Furthermore, studies show that the average decision-maker uses Facebook around 18 days per month versus the 13 days per month using LinkedIn and Twitter. When making any decision, most people are more prone to go to their most-visited channels for the information first before heading elsewhere.