Let's take a trip back a few years, in the days when content was king but in short supply; b2b brands almost all suffered from the same issue, namely a dearth of content. Fastforward to the present day and it seems the world is drowning in the stuff. Marketers have seen the dial shift so much that many are now KPI'd on how much is produced. Which of course is a false economy, and the inevitable downturn in engagement levels. Focusing on high quality, well thought out and engaging content (take a bow, video & infographics) has a much better chance of delivering ROMI than the constant churning out of assets in order to meet internal goals. This recent consumer report from Beckon in the US touches on the importance of quality vs quantity.