We talk a lot about the different types of marketing that us “modern marketers” have available to us and often discuss the differences between online, mobile and other types of marketing (think of every buzzword you’ve encountered in the past year alone…) But in B2B it’s easy to forget about “offline”.
The rise of online marketing doesn’t mean traditional marketing methods are dead. It just means us, as Marketers have new and expanding ways to reach our customers.
Why should B2B marketing look at an integrated approach between Online and Offline channels?
By integrating all tactics across the board, you’ll find that your marketing efforts will be more effective, and your customers will love you for it.
People already believe in your business. But choosing to settle with just an online presence will make you miss out on a ton of opportunity that could be waiting for you offline. Human connection, face-to-face conversations and memorable experiences all exist in offline marketing - all you have to do is give them a platform.