With so many different cultures and customs, it can be easy to bemuse, anger or offend people when marketing your brand on the global stage.
Marketers looking to expand their brands globally face the same challenge – achieving cultural relevance while delivering scale, efficiency and shareholder returns.
So how do you engage with prospects in Germany Vs prospects in the Middle East- what are the differences?
At our Event on the 9th November we’ll be looking at the cultural differences exhibited by tech buyers from different countries, from content consumption to buying behaviour and the different insights that tend to arise in different geographies.
Register your interest here
As the commercial world gets even smaller with more marketing channels becoming available for reaching international audiences, localization goes beyond just language. Marketers need to make certain that their content resonates with global audiences on a personal and cultural level.