Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales perspective, they have long been one of the more popular ways to deliver mid-funnel focused content to prospective buyers.
But are they as effective as they used to be? Should they still be used as part of the content roadmap for your campaigns?
CMI’s broader research shows that marketers consistently rate webinars among the top 12 most frequently used tactics, and among the top five most effective. Have a read through the article below to find out why.
As long as marketers understand the effective way to use webinars, they will continue to be a useful tool that will keep companies successful for years to come.