Regardless of our opinions on the US presidential election and the candidates fighting for the White House, the one thing that is very clear is the power of consistent and relevant messaging. The simple slogan that the Trump team have identified and adopted throughout the race has made sure his momentum has grown and grown. From a marketing perspective, we should take note and learn that one "true" message based on what resonates with the audience is key to gaining traction, whether that's "business growth with XXX" or "securing your xxxx" keeping it simple works!
In marketing, the most successful brands position themselves with messages that are rooted in product truths. The best brands stand for something that’s authentically demonstrable about the product. A set of physical attributes deliver a set of benefits to consumers. From there a strong brand decides what positioning message will convey those benefits.